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Raising the issue of Blockchain with intellectual property and brand protection professionals provoke a response that sounds like kids on a long car journey; are we there nearly there yet? Since the thinking behind blockchain was first conceptualized by Haber and Stornetta in , its possibilities have been touted as the solution to problems in just about every industry. And for brands determined to protect their IP and their products from counterfeiting too, blockchain does offer some interesting possibilities.

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